Marketing 101: “People don’t want to buy a drill, They want a quarter-inch hole”

Examples:

1. People don’t want to buy “Treadmill”, they want to get in shape and look good in clothes.

2. People don’t want “Cleaning Service Subscription”, they want clean and good looking house.

3. People don’t want “Interactive educational toy”, they want time for themselves while child is busy doing something useful.